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Ten months after taking office, Phil Goff will, this month, finally present his vision for Auckland.

It is hard to recall the impact previous vision statements, from previous mayors, have had.

Yes, Len Brown coined the term “World’s most liveable city” but Auckland’s traffic nightmares put a sizeable dent in that one.

Do these visions/slogans/brand identities even matter?



Making Auckland a smart and global city

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